Looking for guest posting tips that actually work? You hit the right guest post tutorial!
Our quality guest posts remains one of the most effective forms of online marketing in 2019. Your job is to create a high-value blog post that speaks to your area of expertise submit it to blogs in your industry that can help grow your business the fastest.
If your post offers useful content to the target blog’s readers, it will get posted. Not only that, it will contain a backlink back to your website or blog.
Do You Want to Expose Your Brand to New Audiences?
Landing guest posts on high-ranking blogs that have a sizable following are the answer.
You may notice an immediate increase in visits to your website or blog once your guest post goes live. That increased traffic could continue for hours, days, or even weeks.
You may also make more sales or enlist new clients as a result of the exposure.
If you want to give guest blogging a try, keep reading. You can also check our guest post service while you’re here.
We’ll provide valuable guest posting tips, helping you bypass the most common mistakes.
Guest posting isn’t only for seasoned writers. Understanding what you’re about to read here is all that you need to get started.
Let’s get this guest post tutorial started.
Six Guest Posting Techniques to Find and Land Premium Opportunities
It’s crucial to understand how to find the best placement opportunities in your industry.
You can write the most fantastic guest posts ever, and it won’t matter if no one reads it.
That’s why you need to target blogs willing to consider at least publishing your article.
Use the following tips in our little guest post tutorial here to discover opportunities suitable for your business. Doing so will increase your chances of getting your posts accepted.
Identify Businesses and Marketers in Your Industry that Maintain Blogs
Content marketing statistics show that business bloggers outsource approximately 14% of their content. Marketers outsource about 18% of their content.
57% of that outsourced content comes from guest posts or other unpaid contributors.
Which is why you need to find and target business and marketing blogs that share a segment of your audience.
Once you find one, ask about their policies on guest posts. Then secure their guest posting guidelines if available.
Make sure your article follows their guidelines to the letter. Doing this boosts your chances of earning the placement.
Any guest post tutorial that claims otherwise is garbage.
Read the Blogs in Your Niche Often
If you read blogs related to your niche often, you will find some that need a message that you’re qualified to share.
You may find that you have the expertise to write something compelling for a particular blog.
In other cases, you may notice a gap in the blog’s content that leaves an opening for you to fill.
Approach the owner of the blog online, presenting a pitch that outlines your idea.
Include a statement that explains why you think the message is vital to the blog’s audience.
That’s one of the most critical guest posting tips for beginners. So many people hesitate to send an unsolicited pitch to a blog. If you believe you have something of value to contribute, it doesn’t hurt to speak up and ask for an opportunity.
Pitch Before You Write
As you look for new guest post opportunities, remember to send out pitches for blogs that you have yet to write.
Once you receive an acceptance, create the guest post and send it to the blog. Writing after approval allows you to cater to the blog’s audience and mission. In turn, this ensures that your message is a perfect fit for their site.
Often, you can spin one blog idea into many posts that target different blogs. The basic idea may overlap, but the details will vary.
Make sure that each guest post is unique.
Establish Connections with Bloggers, Businesses, and Marketing Agencies Before Pitching Your Ideas
Don’t lead with your guest post ideas. Start by interacting with a blog and its audience as an active participant.
You want the familiarize the owner of the blog with your name. You also want to show that you have a genuine interest in their niche.
Note: Not leading with your pitch is the biggest tip you’ll discover in this guest post tutorial. Make sure to write it down somewhere. If you do, you’ll start generating more success in your guest post campaigns. We promise!
Here are some of the fastest and most effective ways to send that message:
- Comment on blog posts, then go back to follow-up on conversations that develop from them.
- Visit social media pages for the blogger, leave comments, likes, shares, and retweets.
- Buy a Kindle book offered by the business or blogger and leave a review on Amazon. If a lot of bloggers in your niche have books, you can do this by signing up for a Kindle Unlimited membership.
- Connect with the blogger or representatives of the business or agency on LinkedIn. Send a connection request and then start reading and commenting on their posts.
- Sign up for the website’s newsletter and use it to find more ways to interact with the brand.
- Take part in webinars, free classes, and other events promoted by the business, agency, or band.
Engage with a target blog for at least a few weeks before sending a pitch.
While this is one of the guest posting techniques that many beginners want to skip, don’t make that mistake. You may receive far more rejections than acceptances if you do so.
Online marketing is all about making reliable connections. You can’t do that if you skip this step in the process.
Make Repeat Appearances to Keep Your Name Relevant to Prospective Blogs
Some beginners will try to cut corners by visiting a blog one time and leaving comments on many blogs at once. They then move on to the next blog, if one flurry of activity is equal to a drip of business over time.
That assumption is most often incorrect.
Run as fast as you can from any guest post tutorial claiming otherwise. You’ll save yourself a heap of trouble if you do.
Many bloggers will see a sudden influx of comments from an unknown name as the sign of a spammer. They will delete your comments and may even block you from commenting further.
Bookmark your prospective blogs.
Go back often to check for new posts and opportunities for interaction.
Make sure that all your comments are valuable and on topic for the guest post. With time, the blogger is likely to remember your name.
Remember, your goal is to build relationships, not only get a guest post accepted. Relationship building always takes time.
Become Your Prospective Blog’s Champion
In the business world, a champion is someone who spreads the word about a brand. For a business, the hero is a frequent buyer or long-term client who believes in the products or services.
Champions often recommend the company to their friends and family members. They may even talk about the brand on social media.
The more you learn about the brand behind the blog and understand their mission, the better.
You want the blogger to start depending on you to open conversations for their brand.
One way to do that is to leave intriguing questions and comments on social media. Tagging your prospects on these posts will draw them into the mix.
Allow the blogger to expand on the topic and be the star of the social post. Lead them to explain something in more detail while bringing exposure to your brand.
Next up in this guest post tutorial we need to discuss how write your articles so they generate traffic to your website.
Let’s jump in to that now.
10 Guest Post Writing Tips
It’s time to get into guest post best practices for the writing process. You should know where you want the guest post to appear before you get to this point.
Start by finding members of the blog’s audience that contain one or more of your customer avatars.
For instance, if you sell computer software, you may share an audience with a blog that reviews games.
Once you know your target audience, your goal is to create a post that helps the blog’s readers. Even more, than it helps your business.
It’s the only way to win long-term with guest posts.
Write in a Conversational Tone that is Easy to Read
Every paragraph in your guest post must read well. If readers struggle to understand the point of your article, you’re toast.
Bloggers aren’t going to publish your post if it doesn’t read well.
That’s a sad fact of life, but it’s one you can count on to catapult your traffic once you overcome it. Every guest post tutorial on the planet mentions it so we won’t spend too much time on it.
Here are some basic guest posting techniques that will help you create posts that are easy to read:
- Break your post into short paragraphs and sentences. That’s especially important for content read on mobile devices. Most are these days.
- Don’t try to sound super, educated, or sophisticated. Stick with smaller words that are precise in meaning.
- Always make sure to edit for spelling, grammar, and sentence structure. If you can’t do this, hiring an editor or outsourcing to a writer is a must.
- Use subheadings, bullet points, and numbered lists so that readers can scan your post fast.
Breathe Life into Your Blog Posts with Storytelling
It is one of the best guest posting techniques if you want your blog posts to stand out from the crowd.
Ten people can write a blog post on the same topic, but they will all offer something different. If the writers incorporate storytelling, this fact becomes even more pronounced.
The goal is to tell a story or present an anecdotal reference which makes the more technical elements of your post more natural to understand.
Consider a blog post discussing the best swimsuits to wear to a water aerobics class.
You might start your post by sharing something personal. Like the time your tankini top fell off during an aggressive class. Then lead into the mechanics of a sturdy bathing suit while ending with your swimsuit recommendations.
If your prospective blog doesn’t allow first-person narratives, you can still use storytelling. Try incorporating more action words and story scenarios in the text.
For instance, you may start with something like this:
“Imagine walking into your local grocery store. Noticing all prices in the fresh produce section are on sale for 50% off. You load up your cart with apples, oranges, grapes, and plums without breaking your budget. That may seem unrealistic, but it’s possible when you use the following shopping apps.”
That opening creates the impact of a story without going into the first person.
You can also create stories in this fashion if you don’t have a true story that you can present in the first person. Never lie to your readers but do engage their imagination.
Make Sure Every Element of Your Blog Post Provokes Your Readers to Think.
Getting your readers to think is one of the most straightforward guest posting tips ever.
Make sure that the basic idea for your post is intriguing enough to make your readers think.
You can brainstorm a long list of topic ideas until you find the right one for your target market. That process may lead you to more ideas to pitch to the same or different blogs.
As you write the post, stay on topic. Go through the final piece to weed out any details that aren’t relevant to your main idea.
Create Blog Posts that Fit Your Professional Persona or Brand
Guest blogging is pointless if it doesn’t help grow your business. Few things spark growth like great branding.
Make sure that your topics, tone, and links also send the right message about your business.
The goal is to get more people to click through to your website or blog.
Your job as a guest blogger is to make sure that those people don’t feel misled or tricked once they get there.
Show them who you are through your guest post.
Know When to Outsource the Research and Writing
It takes native speakers with a solid feel of the subject matter to create excellent posts.
If you’re generating post ideas related to your line of work, the chances are good that you know your stuff.
You need strong writing skills to put that knowledge on display in a thoughtful manner.
If you aren’t a great writer and don’t want to spend time improving, consider outsourcing it.
You can find freelance writers specializing in thousands of fields. Keep in mind that you’re paying for their expertise and research skills besides the words.
Paying your writers what they’re worth is the biggest tip we can share with you in this guest post tutorial. In turn, they will create guest posts that grab attention and drive traffic to your website or blog.
Drop All Useless Content
If you ignore all the other guest posting tips listed here, pay close attention to this one.
Ask yourself whether each word, sentence, paragraph, and section you use are necessary.
If you aren’t sure, cover that part of the text with your finger and read what’s left out loud. If you can cut the covered piece without losing the power and meaning of your work, then it’s not needed. Even if it’s your favorite line or a quirky word that you like using, cut it
This process should leave you with tight writing that is concise and meaningful. It will ensure that you never waste a reader’s time.
Stay Away from Off Color Topics and Humor
Most reputable websites will never publish content riddled with profanity.
Most will also pass on content that is too sexual or grotesque.
If you have off-color humor in a post, study the blog to make sure it will fit with the expected brand and tone. You may find that taking out the ugly is essential for acceptance.
If you wouldn’t present a post to your audience, don’t expect another blogger to publish it.
Invest in a Paid Grammarly Account
Even the most talented and experienced writers miss a grammatical slip. They often misspell words too.
If you aren’t an accomplished writer, you likely have typos and grammar mishaps.
It happens to the best of us.
Grammarly is the solution.
It’s a handy app that checks every word that you write. It offers suggestions for improvement along the way.
Think of it as editing as you write though you will still want to read through the final draft and adjust before submission.
Using the paid version of Grammarly is one of the best guest posting tips on this page. Many submissions get rejected due to grammar and spelling. Grammarly allows you to clean up your copy fast.
Make Sure Each Guest Post is at Least 600 Words in Length
Some blogs will ask for a different word count, so make sure to follow any guidelines given.
If your target blog doesn’t provide the desired word count, make sure that you have at least 600 words.
If your topic requires a more length, continue writing until you come to a natural conclusion. You can always go back to weed out words, lines, and sections that aren’t necessary or relevant to your main idea.
Don’t Confuse Guest Blog Posts with SEO Articles
Blogs may have keywords that they target for SEO purposes. Most prospects will not ask you to incorporate those keywords when writing a guest post.
You should resist the urge to focus on your keywords as well.
The goal is to educate, entertain, or otherwise enlighten the target audience. All while delivering high-value information. Save the SEO for your website or blog.
If you ever encounter a guest post tutorial teaching otherwise, run away. Then disinfect your computer screen with bleach.
Those type of SEO tactics quit working YEARS AGO.
Six Guest Posting Techniques on Which Blogs to Target
You’ve already read some guest posting tips designed to help you find and land placements.
Use the following six techniques to assess their suitability to your marketing goals.
Focus on Websites and Blogs that Will Help Grow Your Business
You want your guest posts to appear on websites or blogs that have a strong following in your industry.
Your goal is to drive targeted traffic to your website or blog. You can’t do that if the people reading your guest post aren’t interested in what you offer.
Determining the size and identity of the blog’s audience can take some time. This is not one of the guest posting tips that you want to skip.
The time that you spend creating guest blog posts is extensive. To get a return on this investment, you need to target quality blogs that will benefit your business soon.
What happens if you come across a guest blogging opportunity that may pay off in the future but not right away?
Those gigs are still worth your time but don’t put them ahead of posts that can pay off immediately.
Allow Your Customer Avatars to Lead Your Blog Selection Process
Catering your guest post content to your buyer personas and customer avatars is gold. It makes it easy finding suitable prospective blogs fast.
If you can imagine your customer avatars reading the website then you likely at the right place,
Follow through by pitching guest post ideas that would also intrigue those avatars.
If you don’t have customer avatars or personas yet, spend some time creating them.
It’s the most effective way to know who you’re talking to during the writing process.
Don’t Waste Time On Blogs that Lack Traffic
You will come across beautiful blogs filled with great content that get zero traffic.
No matter how on target those blogs are to your brand and message, they’re a waste of time.
Until they start to pull in more traffic, they can’t share with you what they don’t have to give.
Resist the Urge to Appear in Blogs that are Irrelevant to Your Business
The blogs that you find fascinating may not always fit with your niche. Go ahead and continue reading for your pleasure. Don’t worry about pitching a guest blog unless you can tap into some element of your targeted market.
If you have a great idea that you still want to pitch, consider doing so for pleasure rather than business. You never know when a byline could help you get ahead.
Stay Away from Private Blog Networks (PBNs) and Most “Write for Us” Blogs
Private blog networks house backlinks for blogs and websites. They’re often filled with spam and could land you a costly Google penalty in the long term.
Blogs with links asking for guest post submissions are worth avoiding too.
If you read the blog and aren’t impressed, then trust that your target audience won’t like it either.
Torch with a flame thrower any guest post tutorial teaching otherwise. Then bury the ashes.
Pick Websites That You Would Love Even If Google Ceased to Exist
If you weren’t trying to rank high in Google, would you read this blog? That’s the question that you should ask before deciding to send a guest post pitch.
Remember that you want to appear where your target market hangs out. You want to rub virtual elbows with the biggest names in your industry and stand out as an expert of your trade. You can’t do that with subpar blogs or websites.
But here’s the most important part!
Three Guest Posting Techniques for Following Google Best Practices
These final guest posting techniques will help you avoid Google penalties that could hurt your business.
While writing amazing guest content will help you get published on some of the best blogs. Google could undo your progress in a moment if you cross the line.
Keep reading to learn how to keep that from happening.
When in Doubt, Nofollow the Link
When you add a hyperlink into your content, something big happens.
You instruct search engine bots to give the website attached to the link some credit. It helps the sites you link to achieve higher rankings in the search engines.
You add links to your website in your posts because you want targeted traffic to click through to your site.
You also want the search engines to attach a higher value to your website or blog to get more top rankings. The more in-text backlinks you secure, the more significant the boost you receive.
Nofollow links look like regular hyperlinks on a website. But they are very different from one another.
Nofollow links have coding that tells Google not to give the attached site any attention.
Why would you create that type of link when linking your site to one of your guest posts?
There are a few possibilities:
- You aren’t sure that the integrity of the host blog will benefit your website or blog.
- The host blog adds your bio to the post. That may flag it as a paid or spam post with Google.
- The host blog identifies your post as a guest blog post. Again, Google may consider it a paid or spam link.
- Humans reading your blog post will still have the option to click to your website using a nofollow link.
They won’t even know if the search engines are crawling the backlink or not. So nofollow links can have some value in driving traffic to your website or blog.
Don’t Get Greedy with Your Anchor Text
If you’re a complete beginner to guest blogging, this is one of the guest posting tips to write down. Never insist on having your backlinks placed on specific anchor text.
It may make sense that links to your website fall on keywords that you target for your SEO purposes. But there’s no point in demanding that a blog on someone else’s website choose the same anchor text.
If you have the freedom to place your links wherever you like within the text, then you can do so.
If the blog owner wants to edit your anchor text usage, then allow them to do so without argument. Putting up a fight could cost you a valuable guest post opportunity.
Remember that you need to benefit the hosting blog as much as you boost your website traffic.
Hide Your Guest Post Footprints So That Your Post Looks Organic to the Host Site
The best guest posts are never seen as guest posts by readers or Google.
Instead, they look like posts created for the enlightening or entertaining human readers.
If Google picks up on red flags that you’re link building, you could face penalties.
How do you hide your footprints?
Here are a few suggestions to get you started:
- Create author personas to supply to blogs that ask for a bio. That allows you to keep all your guest posts connected without providing your real name.
- Secure a variety of links on websites with different rankings. The higher the ranking, the better. But throwing in some lower ranked sites from time to time can help you stay off Google’s radar.
- If you’re allowed to choose your anchor text, don’t make it a perfect match to your website’s target keywords. It’s too visible to the search engines that you wanted the link and for your sole benefit.
Share this Image On Your Site
Guest Posting Tutorial – Recap
The internet has never been louder. And for many people, that means that it has never been more challenging to be noticed in the online business sphere.
However, if you understand the tips shared throughout this guest post tutorial you can begin to write fantastic guest posts, get them onto high-traffic websites, which will in turn drastically increase your reach, boost your audience, and maximize your impact.
This process begins with identifying your prospects. You want to go after your industry’s biggest names and get your content in front of their audiences. Creating solid relationships is critical here. That means being your prospects biggest champion and practically assisting them in their mission.
The next step is creating stellar content. We’re talking potent content that people want to read. Here are some things to keep in mind:
- Make it conversational
- include lots of heartfelt stories
- make people think
- maintain consistent brand voice throughout
- skip the fluff
- know when to outsource
- triple check your grammar and spelling
- write at least 600 words
- and go easy on the SEO
Once you have some world-changing content, it’s time to get it onto other websites and in front of your target audience.
Focus on websites that will help your business grow, always keeping in mind your customer avatar. Blogs that don’t have traffic are a waste of time as are sites that are irrelevant to your business. The best kind of blog is the kind that you would read even if Google and search ranking didn’t exist.
Google search ranking does exist, however, and there are a few things to keep in mind on this front. If you’re not sure about the blog you’re posting on, make the backlinks to your website “no-follow” links.
Don’t freak out about your backlinks having to be in your anchor text. Roll with the flow and focus on building a good relationship instead of fighting about anchor text. It will pay off in the long run. Also, do what you can to hide your digital footprints and make your guest posts look as organic as possible.
Guest posting is a dynamic way to increase your site traffic, establish authority in your niche, and create amazing, business-changing relationships with influencers in your industry. With these guest posting techniques, you’ll be nailing your guest posts in no time!Earning