Are you looking for guest blogging tips that will increase traffic to your website?

If so, you’re going to love this guide!

Make no mistake about it, quality guest posts remain an effective form of online marketing in 2020.

Guest Blogging works this way, you:
  • Create a high-value blog post that speaks to your area of expertise.
  • Submit it to the blogs in your industry who can help grow your business the fastest.
  • It gets posted.
  • You start receiving traffic from their website.
  • You get a quality white hat backlink to your site.
  • Your search engine rankings improve sending you free traffic.

Sound easy? Well, it is and you’re about to discover the steps on how to do it. The problem is that a bazillion people are writing guest posts these days. There’s doing it an unprecedented feverish pitch, too. So is there room for you to jump in the fray, and generate targeted traffic fast? You better believe it. If you follow the steps you learn in this guide that is.

If you do you will notice:
  • An immediate increase in visits to your website.
  • This increased traffic could continue for hours, days, or even weeks.
  • You may also make more sales or enlist new clients as a result of the exposure.

Note: Make sure to grab our Free Guest Post Cheat Sheet we put together for you.

how to drive traffic to your website cheat sheet

Expose Your Brand to New Audiences

Want to learn how to drive traffic to your website?

Landing guest posts on high-ranking blogs on Google that have a sizable following are an excellent way for you to do that.

guest blog post strategy for growing your brand

Want to generate more traffic to your website? Great! This step by step guide will help you do that. Bookmark this page so you can come back to it when you need it the most.

Guest posting isn’t only for seasoned writers. Understanding what you’re about to read here is all that you need to get started. Let’s get this thing started already.

Note: If you want to give guest blogging a serious try, keep reading. You can also hit the easy button and check out our guest post service while you’re here.

Premium Guest Blogging Theory

To find the guest blogging opportunities that will drive traffic to your site, it’s crucial to understand how to find them for your industry. You can write the most fantastic guest posts ever, and it won’t matter if no one reads them. That’s why you need to target blogs that have verified traffic related to your industry. Use the following techniques to discover opportunities suitable for your business. Doing so will increase your chances of growing your business with online sales.

Select Your Target Blogs

You’ve already read some guest posting tips designed to help you find and land placements. Use the following six techniques to assess their suitability to your marketing goals.

Focus on Blogs that Will Help Grow Your Business

You want your guest posts to appear on websites or blogs that have a strong following in your industry. Determining the size and identity of the blog’s audience can take some time. This is not one of the guest posting tips that you want to skip. The time that you spend creating guest blog posts is extensive. To get a return on this investment, you need to target quality blogs that will benefit your business sooner rather than later. What happens if you come across a guest blogging opportunity that may pay off in the future but not right away? Those gigs are still worth your time but don’t put them ahead of posts that can pay off immediately.

Do Your Customers Like the Blogs?

Catering your guest post content to your buyer personas and customer avatars is gold. It makes it easy finding suitable prospective blogs fast. If you can imagine your customer avatars reading the website then you likely at the right place. Follow through by pitching guest post ideas that would also intrigue those avatars. If you don’t have customer avatars or personas yet, spend some time creating them. It’s the most effective way to know who you’re talking to during the writing process.

Don’t Waste Time On Blogs that Lack Traffic

You will come across beautiful blogs filled with great content that get zero traffic. Your goal is to drive targeted traffic to your website or blog. You can’t do that if the people reading your guest post aren’t interested in what you offer.

Avoid ghost town blogs

Stay away from seeking guest post placements on blogs with little or no traffic. Instead, submit posts to the websites your customers visit in large numbers.

No matter how on target those blogs are to your brand and message, they’re a waste of time. Until they start to pull in more traffic, they can’t share with you what they don’t have to give.

Resist the Urge to Appear in Blogs that are Irrelevant to Your Business

The blogs that you find fascinating may not always fit with your niche. Go ahead and continue reading for your pleasure. Don’t worry about pitching a guest blog unless you can tap into some element of your targeted market. If you have a great idea that you still want to pitch, consider doing so for pleasure rather than business. You never know when a byline could help you get ahead.

Stay Away from Private Blog Networks (PBNs) and Most “Write for Us” Blogs

Private blog networks house backlinks for blogs and websites. They’re often filled with spam and could land you a costly Google blog penalty in the long term. Blogs with links asking for guest post submissions are worth avoiding too. If you read the blog and aren’t impressed, then trust that your target audience won’t like it either. Torch with a flame thrower any post or video teaching otherwise. Then bury the ashes.

Pick Websites That You Would Love Even If Google Didn’t Exist

You want your guest post to appear where your target market hangs out. You want to rub virtual elbows with the biggest names in your industry and stand out as an expert in your trade. You can’t do that with subpar blogs or websites.

Target guest post prospects that can deliver traffic

Forget Google for a moment. Does your customer avatar visit the host site in large numbers? If so send them a pitch. It’s the sort of site you would pitch if Google didn’t exist. It’s also the type of site that will improve your search rankings.

Select Your Target Blogs – Do the Work

This is the part of our guide where you build your own guest blogging campaign. There’s work to be done, so let’s get to it.

steps

(Step #1) Identify Businesses and Marketers in Your Industry that Maintain Active Blogs

Content marketing statistics show that:

  • Business bloggers outsource approximately 14% of their content.
  • Marketers outsource about 18% of their content.
  • 57% of that outsourced content comes from guest posts or other unpaid contributors.

This is why you need to find and target business and marketing blogs that share a segment of your audience! It’s a must. 🙂 To find business and marketers that maintain blogs within your industry, you can perform a quick search on Google. For example, if you are a beauty blogger, you can search “skincare brands with blogs” and a list appears with brands that also maintain blogs. From there, you can see who they are backlinking to and which brands are similar to theirs to find other brands in the same niche that also are writing and maintaining blogs.

Once you find a few blogs you’d like to target, ask about their policies on guest posts. Then secure their guidelines if available. Make sure your article follows their guidelines to the letter. Doing this boosts your chances of earning the placement. Common sense, right?

(Step #2) Read the Blogs

If you read blogs related to your niche often, you will find some that need a message that you’re qualified to share. This is your opportunity to shine and make things happen. Warning: If you send out guest posts the same way as everybody else, you will fail as a guest blogger. Since that would be bad, we created this guide for you to keep it from happening. It’s the same system our agency uses to generate traffic for clients. Never hesitate to send an unsolicited pitch to a blog. If you believe you have something of value to contribute, it doesn’t hurt to speak up and ask for an opportunity. If it seems pushy, you need to get over it or get used to paying for traffic. You may find that you have the expertise to write something compelling for a particular blog. In other cases, you may notice a gap in the blog’s content that leaves an opening for you to fill. Approach the owner of the blog online, presenting a pitch that outlines your idea. Include a statement that explains why you think the message is vital to the blog’s audience.

(Step #3) Start Establishing Connections

Don’t lead with your guest post ideas. Instead, start by interacting with the blog and its audience as an active participant. That’s another critical guest posting tip. (We’re dropping truth bombs here!)

how to drive traffic to your website

Taking the time to acclimate your prospects to your name before pitching them is essential to succeeding with guest blogging. No one likes to do business with strangers. If you only implement one tip from this guide, make it that one.

You want to familiarize the owner of the blog with your name. You also want to show that you have a genuine interest in their niche. Proving both facts to them is pathetically easy when you do it right. If you fail at either of those two things, you will not get the kind of opportunities that will drive traffic to your website. It’s that simple.

Take these steps to send that message:
  • Step #1 Comment on blog posts, then go back to follow-up on conversations that develop from them.
  • Step #2 Visit social media pages for the blogger, leave comments, likes, shares, and retweets.
  • Step #3 Buy a Kindle book offered by the business or blogger and leave a review on Amazon. If a lot of bloggers in your niche have books, you can do this for dirt cheap by signing up for a Kindle Unlimited membership.
  • Step #4 Connect with the blogger or representatives of the business or agency on LinkedIn. Send a connection request and then start reading and commenting on their posts.
  • Step #5 Sign up for the website’s newsletter and use it to find more ways to interact with the brand. They only open replies to their newsletter almost ALWAYS, so don’t be shy about it.
  • Step #6 Take part in webinars, free classes, and other events promoted by the business, agency, or band.
Engage with a target blog for at least a few weeks before sending a pitch.

While this is one of the techniques that many beginners skip, don’t make that mistake. You will fail if you do. Online marketing is all about making reliable connections. You can’t do that if you skip this step in the process.

(Step #4) Pitch Your Ideas

As you look for new guest post opportunities, remember to send out pitches for posts before actually writing them. Once you receive an acceptance, create the guest post and send it to the blog. Not until then though. Writing after approval allows you to cater to the blog’s audience and mission. In turn, this ensures that your message is a perfect fit for their site. Often, you can spin one blog idea into many posts that target different blogs. The basic idea may overlap, but the details will vary. If you’re having a hard time thinking of just the right blog topic, play around with the Blog Ideas Generator. You can put in a few keywords to your brand, and it will generate a few different blog ideas to help get the ball rolling for you. And, oh yeah, make sure that each guest post is unique and ROCKS.

(Step #5) Make Repeat Appearances

Some beginners will try to cut corners by visiting a blog one time and leaving comments on many blogs at once. They then move on to the next blog, if one flurry of activity is equal to a drip of business over time. That assumption is most often incorrect. It’s also a HUGE rookie move. Run as fast as you can from any tutorial claiming otherwise. You’ll save yourself a heap of trouble if you do. Many bloggers will see a sudden influx of comments from an unknown name as the sign of a spammer. They will delete your blog comments and may even block you from commenting further. Bookmark these blogs. Go back often to check for new posts and opportunities for interaction. Make sure that all your comments are valuable and on topic for the guest post. With time, the blogger is likely to remember your name. Remember, your goal is to build relationships, not only get a guest post accepted. Relationship building always takes time. At least the good ones do. Next, up we need to discuss your writing skills. Let’s jump into that now.

Writing Your Guest Blog Post Theory

You should know where you want the guest post to appear before you get to this point. It’s the only way to win long-term with guest posts.

Write Simple. It’s What gets Read in 2020.

Every paragraph in your guest post must read well. If readers struggle to understand the point of your article, you’re toast. Bloggers aren’t going to publish your post if it sucks. That’s a sad fact of life, but it’s one you can count on to catapult your traffic once you overcome it.

Here are some basic techniques that will help you create posts that are easy to read:
  • Break your guest post into short paragraphs and sentences. That’s especially important for content read on mobile devices. Most are these days.
  • Don’t try to sound super, educated, or sophisticated. Stick with smaller words that are precise in meaning.
  • Always make sure to edit for spelling, grammar, and sentence structure. If you can’t do this, hiring an editor or outsourcing to a writer is a must.
  • Use subheadings, bullet points, and numbered lists so that readers can scan your post fast.

Come Up with a Storyline

Storytelling rocks. If you want your blog posts to stand out from the crowd, storytelling is how to increase sales online fast. The goal is to tell a story or present an anecdotal reference on your guest blog posts to gather the attention of your readers. Once you have captured it you can then route them over to your website to continue that story.

Tell stories with your guest blogging posts

Everyone loves stories, and everyone has one. So include them in all your guest posts. It’s simple to implement and will increase your success with the guest posts prospects who can help you grow your business the fastest.

Consider a blog post discussing the best swimsuits to wear to a water aerobics class. You might start your post by sharing something personal. Like the time your tankini top fell off during an aggressive class. Then lead into the mechanics of a sturdy bathing suit while ending with your swimsuit recommendations. If your prospective blog doesn’t allow first-person narratives, you can still use storytelling. Try incorporating more action words and story scenarios in the text.

For instance, you may start with something like this:

“Imagine walking into your local grocery store. Noticing all prices in the fresh produce section are on sale for 50% off. You load up your cart with apples, oranges, grapes, and plums without breaking your budget. That may seem unrealistic, but it’s possible when you use the following shopping apps.” That opening creates the impact of a story without going into the first person. You can also create stories in this fashion if you don’t have a true story that you can present in the first person. Never lie to your readers but do engage their imagination.

Make Your Readers Think

Getting your readers to think is how to drive traffic to your website fast.

how to drive traffic to your website

Make sure that the basic idea for your post is intriguing enough to make your readers think. Prospects that think, continue to read. We share everything you need to know to accomplish that and more in this guide.

You can brainstorm a long list of topic ideas until you find the right one for your target market. That process may lead you to more ideas to pitch to the same or different blogs. As you write the post, stay on topic. Go through the final piece to weed out any details that aren’t relevant to your main idea.

Stay Within Your Brand

Guest blogging is pointless if it doesn’t drive traffic to your website. Few things spark growth like great branding. Make sure that your topics, tone, and links also send the right message about your business. The goal is to get more people to click through to your website or blog. Your job as a guest blogger is to make sure that those people don’t feel misled or tricked once they get there. Show them who you are through your guest post.

Outsource the Writing If Possible

It takes native speakers with a solid feel of the subject matter to create excellent posts. If you’re generating post ideas related to your line of work, the chances are good that you know your stuff. You need strong writing skills to put that knowledge on display in a thoughtful manner. If you aren’t a great writer and don’t want to spend time improving, consider outsourcing it. You can find freelance writers specializing in thousands of fields. Keep in mind that you’re paying for their expertise and research skills besides the words. Paying your writers what they’re worth is vital. In turn, they will create guest posts that grab attention and drive traffic to your website or blog.

Drop All Useless Content

Go through your post and cut anything that doesn’t rock. Being picky here is crucial to the success of your guest blogging efforts. Ask yourself whether every word, sentence, paragraph, and section you use is necessary. If you aren’t sure, cover that part of the text with your finger and read what’s left out loud. If you can cut the covered piece without losing the power and meaning of your work, then it’s not needed. Even if it’s your favorite line or a quirky word that you like using, cut it This process should leave you with tight writing that is concise and meaningful. It will ensure that you never waste a reader’s time.

Delete Off Color Topics and Humor

Most reputable websites will never publish content riddled with profanity. Creating such content IS NOT how to drive traffic to your website fast. Most will also pass on content that is too sexual or grotesque. If you have off-color humor in a post, study the blog to make sure it will fit with the expected brand and tone. You may find that taking out the ugly is essential for acceptance. If you wouldn’t present a post to your audience, don’t expect another blogger to publish it.

Invest in a Paid Grammarly Account

Even the most talented and experienced writers miss a grammatical slip. They often misspell words too. If you aren’t an accomplished writer, you likely have typos and grammar mishaps. It happens to the best of us. Grammarly is the solution. It’s a handy app that checks every word that you write. It offers suggestions for improvement along the way. Think of it as editing as you write though you will still want to read through the final draft and adjust before submission. Using the paid version of Grammarly is how to increase sales online fast. Sound like a sales pitch for the tool? I assure you it isn’t. Bad grammar, kills confidence in your brand. Many submissions get rejected due to grammar and spelling. Grammarly allows you to clean up your copy fast. Get Grammarly.

Make Sure the Guest Post is at Least 600 Words in Length

Some blogs will ask for a different word count, so make sure to follow any guidelines given. If your target blog doesn’t provide the desired word count, make sure that you have at least 600 words. If your topic requires a more length, continue writing until you come to a natural conclusion. You can always go back to weed out words, lines, and sections that aren’t necessary or relevant to your main idea.

Cut All SEO

Blogs may have keywords that they target for SEO purposes. Most prospects will not ask you to incorporate those keywords when writing a guest post. You should resist the urge to focus on your keywords as well. Your goal is to educate, entertain, or otherwise enlighten the target audience. All while delivering high-value information.

Don't SEO your guest posts

Most guest bloggers fail because they write their articles for search engines rather than the readers on their host blog. Save the SEO for your website or blog.

If you ever encounter anyone teaching otherwise, recoil in horror. Then disinfect your computer screen with bleach. Those types of SEO tactics are no longer the norm.

Follow Google Best Practices

These final guest posting techniques will help you avoid Google penalties that could hurt your business. While writing amazing guest content will help you get published on some of the best blogs. Google could undo your progress in a nanosecond if you cross the line. Keep reading to learn how to keep that from happening.

When in Doubt, Nofollow the Link

When you add a hyperlink into your content, something big happens. You instruct search engine bots to give the website attached to the link some credit. It helps the sites you link to achieve higher rankings in the search engines. You add links to your website in your guest posts because you want targeted traffic to click through to your site. You also want the search engines to attach a higher value to your website or blog to get more top rankings. The more in-text backlinks you secure, the more significant the boost you receive. Nofollow links on your blog look like regular hyperlinks on a website. But they are very different from one another. Nofollow links have coding that tells Google not to give the attached site any attention. Why would you create that type of link when linking your site to one of your guest posts?

There are a few possibilities:
  • You aren’t sure that the integrity of the host blog will benefit your website or blog.
  • The host blog adds your bio to the post. That may flag it as a paid or spam post with Google.
  • The host blog identifies your post as a guest blog post. Again, Google may consider it a paid or spam link.
  • Humans reading your blog post will still have the option to click to your website using a nofollow link.

They won’t even know if the search engines are crawling the backlink or not. So nofollow links can have some value in driving referral traffic to your website or blog.

Cut Out the Greed from Your Anchor Text

It may make sense that backlinks to your website fall on keywords that you target for your SEO purposes. But there’s no point in demanding that a blog on someone else’s website choose the same anchor text.

Don't be greedy by asking for specific anchor text in your guest posts

Never insist on having your backlinks placed on specific anchor text. It’s bush league and will kill your placement chances. It’s also a black hat SEO tactic.

If you have the freedom to place your links wherever you like within the text, then you can do so. If the blog owner wants to edit your anchor text usage, then allow them to do so without argument. Putting up a fight could cost you a valuable guest post opportunity. Remember that you need to benefit the hosting blog as much as you boost your website traffic.

Hide Your Footprints

The best guest posts are never seen as guest posts by readers or Google. Instead, they look like posts created for the enlightening or entertaining human readers. If Google picks up on red flags that you’re link building (if that’s what you’re doing), you could face penalties. How do you hide your footprints?

Here are a few suggestions to get you started:
  • Create author personas to supply to blogs that ask for a bio. That allows you to keep all your guest posts connected without providing your real name.
  • If you’re allowed to choose your anchor text, don’t make it a perfect match to your website’s target keywords. It’s too visible to the search engines that you wanted the link and for your sole benefit.

What Now?

next steps to learning how to drive traffic to your website
  • Grab our FREE 

    How to Pitch Your Guest Post Cheat Sheet.

  • Implement what you learned on this guide using the cheat sheet.
  • Grow your business.
  • Do your happy dance because you just learned how to drive traffic to your website!