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Think you’ll get excellent guest post links by slamming out automated emails?

You won’t; we’re sorry to say.

While this email automation has its strengths, it doesn’t belong in a link outreach campaign. Choosing the wrong strategy might tank your chances of success, primarily if you depend on automation to get links.

Why are so many email automation projects and attempts to win guest post placements doomed to failure?

Here’s why the culprit may lie far closer to home than you think.

The Biggest Problem with Automation

In theory, email marketing automation is a great idea. After all, who wouldn’t want to spend less time reaching out to people, doing follow-ups and forging lasting business ties?

Major issues can arise when companies build marketing campaigns on foundations of weak templates. For instance, an email that reads suspiciously like a generic, fill-in-the-blank message won’t convince readers that you genuinely care about striking up mutually rewarding conversations. It gives off the impression that you only want to promote your business or services — instead of listening to people’s vital feedback.

Getting Better at Putting Templates to Work

Templates are the norm of email automation, but with so many of them being substandard, the odds are high that you’ll fall afoul of a marketing misstep.

Although the internet is packed with free template options, there’s no guarantee that what you’ll find will be of sufficiently high quality to captivate audiences and motivate them to transact.

How can marketers overcome these problems? The answer is surprisingly simple — Don’t let someone else do all the template writing.

Even though it’s customary to offload the bulk of the content creation work to a third-party professional, you still need to provide good seed ideas.

Taking a more active hand in the conceptualization and execution of your templates will ensure that their ongoing evolution serves your goals.

Some ideas for getting started include

  • Considering the overarching goals of your campaign as well as the specific aims you hope to achieve with each message,
  • Establishing universal branding guidelines for your marketing outreach and using them to inform your template language and design decisions,
  • Building a relationship with a writer who can ensure your templates have perfect grammar, feature excellent spelling and incorporate interesting language that makes them fun to read, and
  • Aiming for a friendly, conversational tone that differentiates your emails from all the hard-sell messages that users send straight to their spam folders.

Bringing It All Together

Email marketing templates are supposed to make life easier, but that doesn’t mean they can do everything themselves.

To reap the rewards of smoother outreach automation workflows, you’ll have to put in the early effort by investing time in developing solid advertising materials.

Finally, remember that working with the right ActiveCampaign Consultant can make it far easier to set your email marketing apart. Lindsay Kirsch exemplifies what you should expect from an expert who understands effective automation — and knows how to leverage it on behalf of your enterprise.